Years Experience
Completed Projects
I'm a Graphic Designer and Digital Marketing professional based in Tlaquepaque, México, with over 10 years of experience creating visual solutions across packaging, editorial design, branding, and web development.
My work spans from designing product packaging for retail stores like Liverpool and Walmart, to building complete corporate identity systems, editorial layouts, and e-commerce experiences. I combine creative design with strategic thinking to deliver projects that are both visually compelling and commercially effective.
I specialize in Adobe Creative Suite (Illustrator, InDesign, Photoshop), CMS platforms like Adobe Experience Manager and WordPress, as well as SEO optimization and digital marketing campaigns through Facebook Ads and Google Ads.
I have developed packaging and label designs across multiple industries, creating visuals that balance aesthetics, brand consistency, and functional clarity. My work includes designing product lines, validating color accuracy with professional tools, and producing clear, well-structured labels that enhance customer understanding and retail impact.
My editorial experience spans designing brochures, catalogs, flyers, and promotional materials with strong visual structure and narrative flow. I create layouts that are both visually engaging and easy to read, using grid systems, typography, and consistent branding.
I have led and contributed to brand identity projects involving logo design, visual systems, and corporate identity development. My approach integrates research, brand strategy, and user perception to create identities that are meaningful, modern, and aligned with business goals.
I have hands-on experience optimizing websites through on-page SEO, metadata improvements, keyword research, and structured content updates across CMS platforms such as AEM, WordPress, and Joomla.
I have managed digital marketing campaigns across social media platforms, including Facebook Ads and Google Ads, combining creative design with strategic targeting to improve brand reach and ROI.
I have worked with e-commerce platforms and online marketplaces such as Amazon, Mercado Libre, and custom B2B stores, managing product listings, promotional content, and digital assets to enhance sales performance.
A comprehensive logo redesign to strengthen brand presence.
Technical and commercial catalog for industrial products.
Brand logo for oil-free air compressors for dental clinics.
Packaging design for industrial generators.
Two-ink visual image packaging preserving highlights and shadows.
Weekly promotional flyer with real-time price updates.
Corporate brochures for real estate and psychology firms.
Logo for chemical products company.
Brand creation for humus products.
High-protein dog food visual identity.
Structured owner's manuals with safety guidelines.
Complete line of product labels for footwear care.
Full corporate identity system.
Editorial content for a religious education book.
Hardware store logo conveying strength, trust, and safety.
Full e-commerce UI and experience design.
Modern landing page design for technology brand.
Registration landing page for the First Evangelizers Conference.